Philippe Demar

Art Director
& Graphic Designer

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The Undropped Kit

My role:
Group Design Director

@ GUT Toronto64% of girls in the UK drop out of sport by age 16. One of the reasons? The PE kit. So we created The Undropped Kit: a PE kit designed with girls, to keep girls in sport.

What started as a kit turned into a force for real change, helping push updates to the UK’s school uniform guidance so girls can feel more comfortable, confident and included in PE.
















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